Every business has gaps between what they know and what’s actually happening.
ForgeFoyer closes them.
WHAT PROBLEM ARE YOU SOLVING TODAY?
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CARROT CANNON
You know who you want to reach. We’ll find something real worth saying to them.
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THE MIRROR
You know the message you’ve been putting out there. We’ll show you what’s actually being received.
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FINISHLINE™
Your competitors are always making moves. We’ll show you exactly where they’re exposed - and where your opening is.
BUILT FROM THE INSIDE OUT
The business and marketing firm, Bernthal & Associates was formed in 2016 by seasoned entrepreneurs specifically to aid companies in navigating complex competitive landscapes where finite moves were crucial in gaining the edge needed to win market share. It has spent the past decade helping technically excellent products compete in markets that were unaware they existed -- navigating the intersection of engineering, commercialization, regulatory complexity, and competitive positioning across some of the most demanding commercial categories in the country. Over time, that work produced a suite of proprietary research and analysis tools that consistently gave clients a structural competitive edge that standard research and conventional consulting could not replicate.
ForgeFoyer was founded in 2025 to house those tools and bring them to a broader market. Finishline™ is their premier product -- a competitive intelligence system built on methodology developed in the field, pressure-tested across dynamic competitive situations, and refined over a decade of watching strong products win or lose based on how clearly they understood the ground they were standing on. If you are competing in an observable market, Finishline™ was built for exactly the situation you are in.