NEWS FROM FORGEFOYER

Monika Bernthal 4/17/26 Monika Bernthal 4/17/26

What Strong Positioning Looks Like

Strong positioning isn’t creative. It’s clear. The job of positioning isn’t to impress. It’s to make the decision easier. To make someone understand immediately, why this over that.

Monika Bernthal 3/30/26 Monika Bernthal 3/30/26

Why Buyers Compare (And What That Means for Your Positioning)

Buyers don’t evaluate you. They compare you. This is one of the most important distinctions in business — and most companies build their positioning as if it doesn’t exist.