Intent vs. Perception
What you think you’re saying is not always what the market hears. This is the intent-perception gap, and it is one of the most expensive problems a business can have, precisely because it is invisible from the inside.
What you think you’re saying is not always what the market hears. This is the intent-perception gap, and it is one of the most expensive problems a business can have, precisely because it is invisible from the inside.